Blog Mastermind: Headline and Offers

Honestly, I have a tough time applying this one module of Blog Mastermind: Your Offer. When Yaro talked about translating your product and service into one powerful headline.

The Powerful Headline Formula

The main difficulty for me on applying lessons this module is they rely heavily on the power of words. To be specific English words. 😦

As a non-english speaker, servicing non-english audience, we just can’t use the exact formula Yaro teached us in this module.


Lucky for us, Yaro has gave us a Fundamental Formula for writing the headline. It consist of 4 phrases to spark your audience’s emotion. And instantly connect with them in seconds.

Of course we still need to do some work. Translating the words.  Adjusting the “language tone” to match our non-english speaking cultures. To make sure we use the right words for our headline.

And this when Customer Avatar comes in handy…

Create Powerful Headline with Customer Avatar

I admit it. I have stucked so many times when try to create a powerful headline for my business. Some english words just don’t fit with Indonesian language and culture. Using them will sounds weird and contra-productive.

So, what I did? I turn into my Customer Avatar.

One of the main fundamental concept of crafting your powerful headline is: knowing your audience.

If you know your audience, you know what language they use. What words will spark their emotion. What phrases will “clicked” to them.

That’s why Yaro highly recommend that we finish our Customer Avatar first, before we move on the next lesson.

Seriously, it will provide such a GREAT help every time we got stucked.

You Need to Know Your Audience

How can we have a conversation, build a relationship and earn their trust, we don’t even know about them? Seriously?

Your powerful headline will be used not just on your Sales Page. It will be used on your blog post, email subject, sub-headline, tagline, bullet benefits, everywhere!

Your powerful headline is a way to deepen the connection you have with your audience.

In Blog Mastermind, Yaro provides us with a task sheet called The Headline Helper. And it does what it says: help you craft your powerful headline.

So go, join us and start building your business! 🙂



Blog Mastermind: Customer Avatar

According to this module, the first step to create contents that really connect with your audience is by creating your Customer Avatar.

I can’t go into details about how to create one. But I can say, Yaro is doing a GREAT job on help us building our own Customer Avatar.

Not Just Customer Avatar

He even goes beyond the concept of Customer Avatar. But also about how to analyze the market your customers are in. The competitors who share the same audience with you. And how you can differentiate yourself from the other expert out there.

Even further, in Blog Mastermind, Yaro teaches about how to connect to your audience on a deeper emotional level. Pretty cool, huh! 🙂

My Customer Avatar

I’ve been in this business about 8 years. So, I certainly know about my customers, my market and my competitors. Or, do I?


After going through the process Yaro explained to me, I’ve gain some deeper insights into my customers heart and mind.

I mean, of course I know about them logically.  Again, logically. I’m a stockbroker. My recommendations are based on facts, data and numbers. We don’t talk that much about emotion.

But for the first time, I feel connected emotionally with my audience. And this even BEFORE I write a single post, or a single email.

I dug deep into thousands of previous emails, along with hundreds of chat transcripts and phone calls.  (Indonesian Financial Service Authority requires us to keep it for at least 3 years).

After that, I notice some patterns. What are their true concerns. What are their REAL financial objectives. The language they used to describe their hopes, dreams and fears.


You Think You Know Your Market?

So, if you are like me. If you’ve been in business for years. And if you think you already know you your customers. Then think again.

Join Blog Mastermind, and have your mind blown! 🙂


Blog Mastermind: Blog Sales Funnel

We are entering the first Workshop of Blog Mastermind Program by Yaro Starak, Build Your Blog Platform.

And the first modul of this first Workshop is about what Yaro calls: The Big Picture. Where he shares about his concept on Blog Sales Funnel.

You can find several articles about this concept on, the blog of Yaro Starak. So, nothing new here.

And the concept of Sales Funnel is even older. It already exist long before the word “blog” came into our daily vocabulary.

So, anything new?

Yes. In my opinion, the fresh point of view comes from Yaro himself.

Blog Non-salesy Funnel

My main takeaway from this first workshop is, the concept of Blog Sales Funnel, despite the word “sales” in it, is really gear toward bloggers who hate selling.

So, how we make money if we hate selling? Even our own products and services?

By building relationship with our audience. By earned their respect. Gaining trust. By building empathy. And understanding their emotional journey.

That’s how we make them to buy from us! (They are NOT being sold)

From here, I’m afraid I can’t provide you with more details. But if you are like me. If you love to share your knowledge, but you HATE selling, then Blog Mastermind is right for you!

If you think 997 USD is way too expensive. Yaro provides an options of  299 USD per month for 4 months. I honestly think it’s a good deal. 🙂

Blog Mastermind: Build Your Blog Platform

So, here is the look inside Blog Mastermind, Workshop 1: Build Your Blog Platform.

Since it contains no detail information, I think it’s safe to post the screenshot here. 🙂

Workshop 1   EJ Insider

As you can see. There are videos, audios of presentation, PDF slides, PDF transcript and task sheets. As you can see, Yaro has done a GREAT job of providing us with many format, to enhance our learning experience.

I personal satisfied with the range of format available.

Well done, Yaro! 🙂

2 More Personal Reasons Why I Join Blog Mastermind

Apart from 3 business reasons why I join Blog Mastermind program, I also have 2 more personal reasons.

They may be related, or not related to your circumstances. But, I am gonna share them to you anyway.

Reason #1: The Business is Evolving

My senior Stockbroker colleagues  used to conduct business by talking on one-on-one basis. Serving their clients best. And rely their marketing effort on word of mouth promotion.

But the internet and Online Trading platform has disrupted our industry a little bit.

Now, it’s easy to trade stock without having a personal stockbroker. And many clients love the idea. Cheaper transaction cost, can be done anywhere and internet has become the primary source of information on news and stock analysis.

We only have to options:

  1. Being crushed by this tidal wave of change
  2. Surf the wave and seize the opportunities

I choose option #2. That’s why I join Blog Mastermind!

I want to ride the wave and take my business to the next level. I want to join the internet revolution. I want to be able to reach more people. I want to expand my business by taking advantage of this new technology.

Blog Sales Funnel is just a perfect solution for my business need. And it might be perfect for your business, too. Why not download and read this FREE Blog Profits Blueprint, and find out. 🙂

Reason #2: Blog Mastermind is a Proven System

What makes me jump over the fence and join Blog Mastermind is him: Mohammad Noer.

He is from Indonesia. Blogging in Indonesian. Serving Indonesian audience and is successful using Yaro’s system.

When I found out about him, I said to myself: “Oh, so it does work in here!”

You know, Eastern/Asian culture is different in many aspects from the Western culture. Many western business strategies/tactics will not work here. They just feel weird and not natural.

But Yaro’s approach is different.  His overall Blog Sales Funnel concept is really applicable in Indonesian culture. Of course I need to do some adjustment. But the fundamental is solid

I highly recommend you to read his FREE eBook Blog Profits Blueprint, to see if it’s applicable to your culture or not. As it does to my culture.

More than applicable. It’s a proven system!

That’s why I decide to pull the trigger and join Blog Mastermind. I documented all the process I’ve been through to adjust and apply all the lessons to my business. And I share it all to you, via this blog.

Stay tune!

Ariz of



3 Reasons Why Join Blog Mastermind Might Be a Good Idea!

There are many other Online Business Course out there. Zero to Launch by Ramit Sethi, Course Builder’s Laboratory by Danny Iny, Create Awesome Online Course by David Siteman Garland, etc. to name a few.

So why join  Blog Mastermind by Yaro Starak?

Blog Sales Funnel

If you do have an existing business and you are doing okay. But somewhat you think you can do better, then you gonna like this course.

You don’t want to build just information product. Or another online course on your topic. What you want is building a platform, a business system. So you can expand your reach to more buyers, more customers and more clients.

Sure, eBooks and online course could be part of your business (and bring some nice additional income streams). But you also want them to integrate well with your existing business, and bring your business to the next level.

That is what Blog Sales Funnel all about. And that’s exactly what Yaro teaches on this Blog Mastermind program.

Build an Expert Blog

In his FREE eBook, Blog Profits Blueprint, Yaro talk about two kinds of money making blogs:

  1. The Blog Magazine
  2. The Expert Model

Simply put, the Blog Magazine is just like, well… Magazine. Where you put content regularly and sell some advertising space.

If you want to build your own platform. If your goal is expanding your existing business. Then  I personally think that The Blog Magazine is a bad idea.

Think about it. You work so hard to build your blog. Fill it with great content.  Bring in the traffic and readers. Only so your competitors can advertise on your blog and take away your prospect? Seriously?!

What you want is building an Expert Model blog. So you can educate your market, pre-sell them and building trust. You want to make yourself an authority in your particular niche.

We HATE being Salesy

Although as a business owner, we need sales, but let’s be honest… Do you enjoy it?

I certainly not. I am a stockbroker.  And contrary to popular image, we are not like all those portrayed in Hollywood movies. No, we don’t!

In Indonesia, just like many Asian culture, we value relationship. And you need a great deal of trust to let somebody handle your financial matters. We just don’t give our investment account to random people!

That’s why Yaro’s approach is brilliant.  He teaches us to attract audience, to have conversation and to build relationship with them.

In Blog Mastermind, we learn how to have empathy. How to know our clients and customers inside out. What’s their real problem, how complex it is and how we can help them solve it.

That’s why Yaro doesn’t promise us quick result.  Because trust and relationship don’t build overnight. It takes some time to build your reputation and your authority in your area of expertise.

Blog Mastermind gives us a framework. A clear road map. A Step by step system. It shortening our learning curve. Saves us from wasting time and effort for trial and error.

My 2 Personal Reasons to Join Blog Mastermind

Apart from 3 reasons I tell you above. I also have 2 more personal reasons on why I choose to join Blog Mastermind. You can read more about that here.

Thank you!

Ariz of

PS: If you have not read it, yet. Here is the link to this FREE eBook Blog Profits Blueprint. I highly recommend it. Even if you decide not to join us in Blog Mastermind. Thank you!