Blog Mastermind: Headline and Offers

Honestly, I have a tough time applying this one module of Blog Mastermind: Your Offer. When Yaro talked about translating your product and service into one powerful headline.

The Powerful Headline Formula

The main difficulty for me on applying lessons this module is they rely heavily on the power of words. To be specific English words. 😦

As a non-english speaker, servicing non-english audience, we just can’t use the exact formula Yaro teached us in this module.


Lucky for us, Yaro has gave us a Fundamental Formula for writing the headline. It consist of 4 phrases to spark your audience’s emotion. And instantly connect with them in seconds.

Of course we still need to do some work. Translating the words.  Adjusting the “language tone” to match our non-english speaking cultures. To make sure we use the right words for our headline.

And this when Customer Avatar comes in handy…

Create Powerful Headline with Customer Avatar

I admit it. I have stucked so many times when try to create a powerful headline for my business. Some english words just don’t fit with Indonesian language and culture. Using them will sounds weird and contra-productive.

So, what I did? I turn into my Customer Avatar.

One of the main fundamental concept of crafting your powerful headline is: knowing your audience.

If you know your audience, you know what language they use. What words will spark their emotion. What phrases will “clicked” to them.

That’s why Yaro highly recommend that we finish our Customer Avatar first, before we move on the next lesson.

Seriously, it will provide such a GREAT help every time we got stucked.

You Need to Know Your Audience

How can we have a conversation, build a relationship and earn their trust, we don’t even know about them? Seriously?

Your powerful headline will be used not just on your Sales Page. It will be used on your blog post, email subject, sub-headline, tagline, bullet benefits, everywhere!

Your powerful headline is a way to deepen the connection you have with your audience.

In Blog Mastermind, Yaro provides us with a task sheet called The Headline Helper. And it does what it says: help you craft your powerful headline.

So go, join us and start building your business! 🙂



Blog Mastermind: Customer Avatar

According to this module, the first step to create contents that really connect with your audience is by creating your Customer Avatar.

I can’t go into details about how to create one. But I can say, Yaro is doing a GREAT job on help us building our own Customer Avatar.

Not Just Customer Avatar

He even goes beyond the concept of Customer Avatar. But also about how to analyze the market your customers are in. The competitors who share the same audience with you. And how you can differentiate yourself from the other expert out there.

Even further, in Blog Mastermind, Yaro teaches about how to connect to your audience on a deeper emotional level. Pretty cool, huh! 🙂

My Customer Avatar

I’ve been in this business about 8 years. So, I certainly know about my customers, my market and my competitors. Or, do I?


After going through the process Yaro explained to me, I’ve gain some deeper insights into my customers heart and mind.

I mean, of course I know about them logically.  Again, logically. I’m a stockbroker. My recommendations are based on facts, data and numbers. We don’t talk that much about emotion.

But for the first time, I feel connected emotionally with my audience. And this even BEFORE I write a single post, or a single email.

I dug deep into thousands of previous emails, along with hundreds of chat transcripts and phone calls.  (Indonesian Financial Service Authority requires us to keep it for at least 3 years).

After that, I notice some patterns. What are their true concerns. What are their REAL financial objectives. The language they used to describe their hopes, dreams and fears.


You Think You Know Your Market?

So, if you are like me. If you’ve been in business for years. And if you think you already know you your customers. Then think again.

Join Blog Mastermind, and have your mind blown! 🙂


Blog Mastermind: Blog Sales Funnel

We are entering the first Workshop of Blog Mastermind Program by Yaro Starak, Build Your Blog Platform.

And the first modul of this first Workshop is about what Yaro calls: The Big Picture. Where he shares about his concept on Blog Sales Funnel.

You can find several articles about this concept on, the blog of Yaro Starak. So, nothing new here.

And the concept of Sales Funnel is even older. It already exist long before the word “blog” came into our daily vocabulary.

So, anything new?

Yes. In my opinion, the fresh point of view comes from Yaro himself.

Blog Non-salesy Funnel

My main takeaway from this first workshop is, the concept of Blog Sales Funnel, despite the word “sales” in it, is really gear toward bloggers who hate selling.

So, how we make money if we hate selling? Even our own products and services?

By building relationship with our audience. By earned their respect. Gaining trust. By building empathy. And understanding their emotional journey.

That’s how we make them to buy from us! (They are NOT being sold)

From here, I’m afraid I can’t provide you with more details. But if you are like me. If you love to share your knowledge, but you HATE selling, then Blog Mastermind is right for you!

If you think 997 USD is way too expensive. Yaro provides an options of  299 USD per month for 4 months. I honestly think it’s a good deal. 🙂

Blog Mastermind: Build Your Blog Platform

So, here is the look inside Blog Mastermind, Workshop 1: Build Your Blog Platform.

Since it contains no detail information, I think it’s safe to post the screenshot here. 🙂

Workshop 1   EJ Insider

As you can see. There are videos, audios of presentation, PDF slides, PDF transcript and task sheets. As you can see, Yaro has done a GREAT job of providing us with many format, to enhance our learning experience.

I personal satisfied with the range of format available.

Well done, Yaro! 🙂